View source for MKTG222 - Marketing Research

{{CourseInfobox
|Number=MKTG222
|Credits=3
|Has_subject=Marketing
|Taught_at=Olayan School of Business
}}
{{Course
|Description=A course that provides thorough coverage of various marketing research tools along an applied orientation, including a systematic analysis of the steps comprising the marketing research process, starting with research problem definition and terminating with data collection, analysis, and presentation. This course builds on your understanding of basic marketing concepts and tools and of statistical methods and analyses taken in BUSS 200.
|Topics=Introduction to Marketing Research, Define the Marketing Research Problem, Research Design, Exploratory Design: Secondary data, Exploratory Qualitative, Descriptive Survey & Observation, Causal Research Design: Experimental, Measurement & Scaling/Comparative, Questionnaire Design, Sampling Design & Procedure, Sampling, Data Preparation & Analysis, Frequency Distribution Cross Tabs & Hypotheses Testing, Analysis of Variance & Covariance, Correlation & Regression, Factor Analysis Cluster Analysis & Conjoint Analysis,
|LearningGoals=MKTG222_B-LG1: Professional Business Competence, MKTG222_B-LG3: Ethics, MKTG222_B-LG4: Teamwork, MKTG222_B-LG2: Decision Making, MKTG222_B-LG5: Communication, MKTG222_B-LG6: Global Business Environment
|PrerequisiteCourses=MKTG210 - Principles Of Marketing, BUSS200 - Business Data Analysis,
|PrequisiteStanding=Junior
|PerformanceEvaluation=MKTG222_Exam 1, MKTG222_Exam 2, MKTG222_Final, MKTG222_Group Project, MKTG222_Attendance and Participation
}}