Supply Chain Responsibility: Difference between revisions

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{{Learning concept
{{Learning concept
|Description=In creating a product, promoting it, and bringing it to the market, the marketing function of business involves a wide range of relationships with other commercial entities. The responsibility that a firm has for the activities of those other entities is the supply chain responsibility.
|Description=In creating a product, promoting it, and bringing it to the market, the marketing function of business involves a wide range of relationships with other commercial entities. The responsibility that a firm has for the activities of those other entities is the supply chain responsibility.
|Wikipedia reference=http://en.wikipedia.org/wiki/Supply_chain
}}
}}

Latest revision as of 12:08, 31 March 2014

Description

In creating a product, promoting it, and bringing it to the market, the marketing function of business involves a wide range of relationships with other commercial entities. The responsibility that a firm has for the activities of those other entities is the supply chain responsibility.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Supply chain

Learning Material

Covered in Topic(s)

 
Marketing and Ethics