Non Response Error: Difference between revisions

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m (Lah13 moved page Non Response error to Non Response Error)
 
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Latest revision as of 19:23, 20 December 2013

Description

A type of non sampling error that occurs when some of the respondents included in the sample do not respond. This error may be defined as the variation between the true mean value of the variable in the true mean value obtained in the marketing research project.

Concept Prerequisite

Wikipedia Reference

Learning Material

Covered in Topic(s)

 
Research Design