Questionnaire Design: Difference between revisions

Latest revision as of 19:38, 20 December 2013

Learning Concept(s)	Questionnaire, Mail Questionnaire, Telephone Questionnaire, Personal Questionnare, Electronic Questionnare, Double-Barreled Question, Filter Question, Telescoping, Unstructured Questions, Structured Questions, Order or Position Bias, Dichotomous Question, Leading Question, Acquiescence Bias (yea-saying), Implicit Alternative, Classification Information, Identification Information, Funnel Approach, Branching Questions, Precoding, Pretesting
Covered in Course(s)	MKTG222 - Marketing Research

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-|Learning Concepts=Questionnare, Mail Questionnare, Telephone questionnare, Personal Questionnare, Electronic Questionnare, Double-Barreled Question, Filter Question, Telescoping, Unstructured Questions,  Structured Questions, Order or Position Bias, Dichotomous Question,  Leading Question, Acquiescence Bias (yea-saying), Implicit Alternative, Classification information, Identification information, Funnel Approach, Branching Questions, Precoding, Pretesting
+|Learning Concepts=Questionnaire, Mail Questionnaire, Telephone Questionnaire, Personal Questionnare, Electronic Questionnare, Double-Barreled Question, Filter Question, Telescoping, Unstructured Questions,  Structured Questions, Order or Position Bias, Dichotomous Question,  Leading Question, Acquiescence Bias (yea-saying), Implicit Alternative, Classification Information, Identification Information, Funnel Approach, Branching Questions, Precoding, Pretesting
 }}