Database Marketing: Difference between revisions
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{{Topic | {{Topic | ||
|Learning Concepts=RFM Analysis, R Score, F Score, M Score, Market Basket Analysis, Cross-Selling, MB Support, MB Confidence, MB Lift, Decision Tree, If/Then Analysis | |Learning Concepts=Database Marketing, RFM Analysis, R Score, F Score, M Score, Market Basket Analysis, Cross-Selling, MB Support, MB Confidence, MB Lift, Decision Tree, If/Then Analysis | ||
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Revision as of 23:52, 9 March 2013
| Learning Concept(s) | Database Marketing, RFM Analysis, R Score, F Score, M Score, Market Basket Analysis, Cross-Selling, MB Support, MB Confidence, MB Lift, Decision Tree, If/Then Analysis |
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| Covered in Course(s) | INFO200 - Foundations of Information Systems |