Primary Data: Difference between revisions
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m (Lah13 moved page Primary data to Primary Data) |
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Revision as of 19:24, 20 December 2013
Description
Data originated by the researcher for the specific purpose of addressing the research problem.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Primary research
Learning Material
Covered in Topic(s)
Define the Marketing Research Problem |
Exploratory Design: Secondary data |
Managing Marketing Information to Gain Customer Insights |