Supply Chain Responsibility: Difference between revisions
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{{Learning concept | {{Learning concept | ||
|Description=In creating a product, promoting it, and bringing it to the market, the marketing function of business involves a wide range of relationships with other commercial entities. The responsibility that a firm has for the activities of those other entities is the supply chain responsibility. | |Description=In creating a product, promoting it, and bringing it to the market, the marketing function of business involves a wide range of relationships with other commercial entities. The responsibility that a firm has for the activities of those other entities is the supply chain responsibility. | ||
|Wikipedia reference=http://en.wikipedia.org/wiki/Supply_chain | |||
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Latest revision as of 12:08, 31 March 2014
Description
In creating a product, promoting it, and bringing it to the market, the marketing function of business involves a wide range of relationships with other commercial entities. The responsibility that a firm has for the activities of those other entities is the supply chain responsibility.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Supply chain
Learning Material
Covered in Topic(s)
Marketing and Ethics |