Data Preparation & Analysis

Learning Concept(s)	Editing, Coding, Fixed-Field Codes, Codebook, Data Cleaning, Consistency Checks, Missing Responses, Univariate Techniques, Multivariate Techniques, Metric Data, Non Metric Data, Independent Samples, Paired Samples, Dependence Techniques, Interdependence Techniques, Intracultural Analysis, Pancultural Analysis, Cross-Cultural Analysis
Covered in Course(s)	MKTG222 - Marketing Research