PESTEL Model
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Description
A Framework that categorizes and analyzes an important set of external forces (political, economic, technological, ecological, and legal) that might impinge upon a firm. These forces are embedded in the global environment and can create both opportunities and threats for the firm.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/PEST analysis
Learning Material
Covered in Topic(s)
| External Environment Analysis |