Porter's Five Forces
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Description
Porter's five competitive forces can be grouped into two types: forces related to competition (competition from vendors of substitutes, from new competitors and from existing rivals) and forces related to supply chain bargaining power ( bargaining power of suppliers and bargaining power of customers). Porter assesses these five forces to determine the characteristics of an industry, how profitable it is, and how sustainable that profitability will be.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Porter five forces analysis
Learning Material
Covered in Topic(s)
| Organizational Strategy Information Systems and Competitive Advantage |
| Strategic Management |