Non Response Error

From LinkedAUB Collab
Revision as of 13:35, 21 November 2013 by Sga21 (talk | contribs) (Created page with "{{Learning concept |Description=A type of non sampling error that occurs when some of the respondents included in the sample do not respond. This error may be defined as the v...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Description

A type of non sampling error that occurs when some of the respondents included in the sample do not respond. This error may be defined as the variation between the true mean value of the variable in the true mean value obtained in the marketing research project.

Concept Prerequisite

Wikipedia Reference

Learning Material

Covered in Topic(s)

 
Research Design