Exploratory Qualitative

Learning Concept(s)

Qualitative Research, Quantitative Research, Direct Approach, Indirect Approach, Focus Group, Telesessions, Depth Interviews, Laddering, Hidden issue Questioning, Symbolic Analysis, Grounded Theory, Protocol Interview, Projective Technique, Association Technique, Word Association, Completion Technique, Sentence Completion, Story Completion, Construction Technique, Picture Response Technique, Cartoon Tests, Expressive Techniques, Role Playing, Third-person Technique

Covered in Course(s)

MKTG222 - Marketing Research