Marketing Research Process
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Description
A set of six steps that defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, development of an approach to the problem, research design formulation, fieldwork, data preparation and analysis, and report preparation and presentation.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Marketing research process
Learning Material
Covered in Topic(s)
| Introduction to Marketing Research |