Introduction to Marketing Research

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Learning Concept(s) Marketing Research, Problem-Identification Research, Problem-Solving Research, Marketing Research Process, Power Decisions' Methodology, Competitive Intelligence, Internal Supplier, External Supplier, Marketing Research Industry, Full-service Suppliers, Syndicated Services, Customized Services, Internet Services, Limited- Service Suppliers, Field Services, Qualitative Services, Technical and Analytical Services, Marketing Information System, Decision Support systems
Covered in Course(s) MKTG222 - Marketing Research
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