Introduction to Marketing Research
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Learning Concept(s)
Marketing Research
,
Problem-Identification Research
,
Problem-Solving Research
,
Marketing Research Process
,
Power Decisions' Methodology
,
Competitive Intelligence
,
Internal Supplier
,
External Supplier
,
Marketing Research Industry
,
Full-service Suppliers
,
Syndicated Services
,
Customized Services
,
Internet Services
,
Limited- Service Suppliers
,
Field Services
,
Qualitative Services
,
Technical and Analytical Services
,
Marketing Information System
,
Decision Support systems
Covered in Course(s)
MKTG222 - Marketing Research
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