Questionnaire Design

Learning Concept(s)

Questionnaire, Mail Questionnaire, Telephone Questionnaire, Personal Questionnare, Electronic Questionnare, Double-Barreled Question, Filter Question, Telescoping, Unstructured Questions, Structured Questions, Order or Position Bias, Dichotomous Question, Leading Question, Acquiescence Bias (yea-saying), Implicit Alternative, Classification Information, Identification Information, Funnel Approach, Branching Questions, Precoding, Pretesting

Covered in Course(s)

MKTG222 - Marketing Research