Questionnaire Design
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Learning Concept(s)
Questionnaire
,
Mail Questionnaire
,
Telephone Questionnaire
,
Personal Questionnare
,
Electronic Questionnare
,
Double-Barreled Question
,
Filter Question
,
Telescoping
,
Unstructured Questions
,
Structured Questions
,
Order or Position Bias
,
Dichotomous Question
,
Leading Question
,
Acquiescence Bias (yea-saying)
,
Implicit Alternative
,
Classification Information
,
Identification Information
,
Funnel Approach
,
Branching Questions
,
Precoding
,
Pretesting
Covered in Course(s)
MKTG222 - Marketing Research
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