BUSS248 B-LG1: Business Professional Knowledge and Competence
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Description
Through this course, students will:
• Apply strategies that will allow a new venture to compete successfully within its environment • Use concepts, principles and theories from prior courses to: - Design a market research plan - Conduct a feasibility study - Strategically align the new venture with its environment - Functionally plan the operations of the venture • Develop the elements of a business plan for evaluation