Local Responsiveness

From LinkedAUB Collab
Revision as of 18:47, 22 April 2014 by Sga21 (talk | contribs) (Created page with "{{Learning concept |Description=The need to tailor product and service offerings to fit local consumer preferences and host-country requirements; generally entails higher cost...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Description

The need to tailor product and service offerings to fit local consumer preferences and host-country requirements; generally entails higher costs.

Concept Prerequisite

Wikipedia Reference

Learning Material

Covered in Topic(s)

 
Global strategy: Competing Around the World