Integration-responsiveness framework

From LinkedAUB Collab
Revision as of 18:49, 22 April 2014 by Sga21 (talk | contribs) (Created page with "{{Learning concept |Description=Strategy framework that juxtaposes the pressures an MNE faces for cost reductions and local responsiveness to derive four different strategies ...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Description

Strategy framework that juxtaposes the pressures an MNE faces for cost reductions and local responsiveness to derive four different strategies to gain and sustain competitive advantage when competing globally: international strategy, localization strategy, global- standardization strategy, and transnational strategy.

Concept Prerequisite

Wikipedia Reference

Learning Material

Covered in Topic(s)

 
Global strategy: Competing Around the World