Localization strategy
Jump to navigation
Jump to search
Description
Strategy pursued by MNEs that attempts to maximize local responsiveness, with the intent that local consumers will perceive them to be domestic companies; strategy arises out of the combination of high pressure for local responsiveness and low pressure for cost reductions; also called a multi domestic strategy.
Concept Prerequisite
Wikipedia Reference
Learning Material
Covered in Topic(s)
| Global strategy: Competing Around the World |