Strategy
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Description
A company's "game plan" for attracting customers by distinguishing itself from competitors. It is also the goal-directed actions a firm intends to take in its quest to gain and sustain competitive advantage.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Business strategy
Learning Material
Covered in Topic(s)
| Managerial Accounting and the Business Environment |
| What is Strategy |