Entry Barriers
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Description
Entry barriers make it difficult and expensive for new competition to enter an existing market. Entry barriers also determine how easily a firm can enter an industry. Entry barriers are often one of the most significant predictors of industry profitability.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Barriers to entry
Learning Material
Covered in Topic(s)
External Environment Analysis |
Organizational Strategy Information Systems and Competitive Advantage |