Boston Consulting Group growth share Matrix
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Description
A corporate planning tool in which the corporation is viewed as a portfolio of business units, which are represented graphically along relative market share (horizontal axis) and speed of market growth (vertical axis). SBUs are plotted into four categories (dog, cash cow, star and question mark), each of which warrants a different investment strategy.
Concept Prerequisite
Wikipedia Reference
Learning Material
Covered in Topic(s)
| Corporate Strategy: Vertical Integration and diversification |