Perception
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Description
Perception is a process by which we give meaning to our environment by organizing and interpreting sensory impressions.
It is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Perception
Learning Material
Covered in Topic(s)
| Consumer Markets and Consumer Buyer Behavior |
| Understanding Individual Behavior |