Personality
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Description
Personality is the unique combination of emotional, thought, and behavioral patterns that affect how a person reacts to situations and interacts with others.
It is the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Personality
Learning Material
Covered in Topic(s)
| Consumer Markets and Consumer Buyer Behavior |
| Understanding Individual Behavior |