Competitive Strategy

Description

Competitive Strategy is an organizational strategy for how an organization will compete in its business(es). Porter defined four fundamental competitive strategies. An organization can be the cost leader and provide products at the lowest prices, or it can focus on adding value to its products to differentiate them from those of the competition. Further, the organization can employ the cost or differentiation strategy across an industry, or it can focus its strategy on a particular industry segment.

Wikipedia Reference

http://en.wikipedia.org/wiki/Competitive advantage

Covered in Topic(s)

Organizational Strategy Information Systems and Competitive Advantage
Strategic Management