| Learning Concept(s)
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Consumer Buyer Behavior, Consumer Market, Culture, Subculture, Social Class, Group (Marketing), Opinion Leader, Online Social Networks, Lifestyle, Personality, Brand Personality, Motive (Drive), Perception, Learning, Belief, Attitude, Complex Buying Behavior, Dissonance-reducing Buying Behavior, Habitual Buying Behavior, Variety Seeking Buying Behavior, Need Recognition, Information Search, Alternative Evaluation, Purchase Decision, Postpurchase Behavior, Cognitive Dissonance, New Product, Adoption Process
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