Descriptive Research

From LinkedAUB Collab
Jump to navigation Jump to search

Description

A type of conclusive research that has as its major objective the description of something-usually market characteristics or functions.

Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Descriptive research

Learning Material

Covered in Topic(s)

 
Managing Marketing Information to Gain Customer Insights
Research Design