Disintermediation

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Description

Disintermediation is the elimination of middle layers of distributors and suppliers.

It is the cutting out of marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types of intermediaries.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Disintermediation

Learning Material

Covered in Topic(s)

 
Archived - E-Commerce and Web 2.0 and Social Networking
Marketing Channels: Delivering Customer Value