Focus Group Interviewing

From LinkedAUB Collab
Jump to navigation Jump to search

Description

Personal interviewing that involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. The interviewer 'focuses' the group discussion on important issues.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Focus group

Learning Material

Covered in Topic(s)

 
Managing Marketing Information to Gain Customer Insights