IEEE Xplore Abstract - Predicting the Future with Social Media

Learning Material Type

Article

Covers Concept

Social Media, Social Capital, Management Information Systems

Description

. In this paper, we demonstrate how social media content can be used to predict real-world outcomes. In particular, we use the chatter from Twitter.com to forecast box-office revenues for movies. We show that a simple model built from the rate at which tweets are created about particular topics can outperform market-based predictors. We further demonstrate how sentiments extracted from Twitter can be utilized to improve the forecasting power of social media.

URL

http://ieeexplore.ieee.org/xpls/abs all.jsp?arnumber=5616710&tag=1