Licensing

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Description

Licensing is an agreement in which an organization gives another organization the right to make or sell its products, using its technology or product specifications.

A method of entering a foreign market in which the company enters into an agreement with a license in the foreign market.

Concept Prerequisite

Wikipedia Reference

Learning Material

Covered in Topic(s)

 
Corporate Strategy: Vertical Integration and diversification
Managing in a Global Environment
The Global Marketplace