MKTG210 B-LG1: Business Professional Knowledge & Competence
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Description
Throughout this course, students will acquire important marketing concepts and strategies. Students will also learn to apply those concepts and strategies to allow a firm to compete successfully within its environment. In formulating these strategies, students will use concepts, principles and theories from core business professional knowledge and competence. Students will gain an good understanding of the key areas of Marketing including: having an outside-in orientation, providing superior customer value, maintaining relationships and managing the marketing mix (the 4 Ps). Performance will be assessed by the instructor mainly through exams, composed of both essay and multiple choice questions, and two case studies.