Mall Intercept Personal Interviews

From LinkedAUB Collab
Jump to navigation Jump to search

Description

In mall intercept personal interviews, respondents are intercepted while they are shopping in malls and brought to test facilities in the malls.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Mall-intercept personal interview

Learning Material

Covered in Topic(s)

 
Descriptive Survey & Observation