Market-skimming Pricing

From LinkedAUB Collab
Jump to navigation Jump to search

Description

Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Price skimming

Learning Material

Covered in Topic(s)

 
Pricing Strategies