Measurement & Scaling/Comparative
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Learning Concept(s) | Measurement, Scaling, Description, Order, Distance, Origin, Nominal Scale, Ordinal Scale, Interval Scale, Ratio Scale, Comparative Scales, Non Comparative Scales, Paired Comparison Scaling, Transivity of Preference, Rank Order Scaling, Constant Sum Scaling, Q-Sort Scaling |
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Covered in Course(s) | MKTG222 - Marketing Research |