| Learning Concept(s)
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Product, Service, Consumer Product, Convenience Product, Shopping Product, Specialty Product, Unsought Product, Industrial Product, Social Marketing, Product Quality, Brand, Packaging, Product Line, Product Mix (Product Portfolio), Brand Equity, Store Brand (Private Brand), Co-branding, Line Extension, Brand Extension, Service Intangibility, Service Inseparability, Service Variability, Service Perishability, Service-profit Chain, Internal Marketing, Interactive Marketing
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