Response Error
Jump to navigation
Jump to search
Description
A type of non sampling error arising from respondents who do respond, but give inaccurate answers are misrecorded or misanalyzed. It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.
Concept Prerequisite
Wikipedia Reference
Learning Material
Covered in Topic(s)
Research Design |