Sample

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Description

A subgroup of the elements of the population selected for participation in the study.

A segment of the population selected for marketing research to represent the population as a whole.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Sample (statistics)

Learning Material

Covered in Topic(s)

 
Introduction to Statistics Data Gathering and Analysis
Managing Marketing Information to Gain Customer Insights
Sampling Design & Procedure