Secondary Data
Jump to navigation
Jump to search
Description
Data collected for some purpose other than the problem at hand.
Information that already exists somewhere, having been collected for another purpose.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Secondary data
Learning Material
Covered in Topic(s)
Define the Marketing Research Problem |
Exploratory Design: Secondary data |
Managing Marketing Information to Gain Customer Insights |