Small businesses can get valuable insight from Square and the company should boast about it more News theguardiancom

Learning Material Type

Article

Covers Concept

BigData, RFM Analysis, Business Intelligence, Analytics

Description

Less than six months ago, Square's CFO spoke about big data as one of the most exciting trends in the mobile payments industry. So how have small businesses taken advantage of Square's big data offering?

URL

http://www.theguardian.com/news/datablog/2013/nov/07/square-analytics-help-small-businesses-jack-dorsey