Social Media Management framework

Description

The social media management framework is built around factors that are critical to the success of building large-scale social media capabilities. These factors form the core of a social media management framework that can help organizations create or improve their social media strategies. It can help ensure a company gets a significantly greater positive impact from social media and delivers a prioritized road map for instituting the process, technological, organizational, and cultural changes required to effectively implement its social media strategies. The framework contains six elements: 1. Context, 2. Culture, 3. Process, 4. Metrics, 5. People, 6. Policies

Covered in Topic(s)

Intro to Social Media Strategy