Test Marketing

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Description

An application of a controlled experiment done in limited, but carefully selected, test markets. It involves a replication of the planned national marketing program for a product in the test markets.

The stage of new-product development in which the product and marketing program are tested in realistic market settings.

Concept Prerequisite

Wikipedia Reference

http://en.wikipedia.org/wiki/Test market

Learning Material

Covered in Topic(s)

 
Causal Research Design: Experimental
New-Product Development and Product Life-Cycle Strategies