View source for INFO227 B-LG1: Professional Business Competence

{{CourseLearningGoal
|Description=Global workers communicate and collaborate with instant messaging, blogs, wikis, and Facebook-like social networks.
Businesses communicate with the public via social channels such as CEO blogs, viral
marketing, Facebook, Twitter, and Foursquare. Social media is mined by marketing for
the latest consumption trends. Marketing campaigns are being driven by social
media. New business roles are being created (e.g., community manager). Students
will acquire the key concepts of social media and apply them to standard business
situations.
|FulfillsBusinessLearningGoal=BLG1: Professional Business Competence
}}