Define the Marketing Research Problem

Learning Concept(s)

Problem Definition, Problem Audit, Experience Survey, Key-Informant technique, Lead-User Survey, Secondary Data, Primary data, Qualitative Research, Pilot Surveys, Case Studies, Environmental Context of The Problem, Objectives, Buyer Behavior, Legal Environment, Economic Environment, Management Decision Problem, Marketing Research problem, Conceptual Map, Broad Statement, Specific Components, Theory, Objective Evidence, Analytical Model, Verbal Models, Graphic Models, Mathematical Models, Research Questions, Hypothesis, Self-Reference Criterion

Covered in Course(s)

MKTG222 - Marketing Research