Franchise: Difference between revisions
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(Created page with "{{Learning concept |Description=A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent business people (franchise...") |
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{{Learning concept | {{Learning concept | ||
|Description=A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent business people (franchisees) who buy the right to own and operate one or more units in the franchise system. | |Description=A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent business people (franchisees) who buy the right to own and operate one or more units in the franchise system. | ||
|Wikipedia reference=http://en.wikipedia.org/wiki/ | |Wikipedia reference=http://en.wikipedia.org/wiki/Franchising | ||
}} | }} | ||
Latest revision as of 20:51, 13 January 2014
Description
A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent business people (franchisees) who buy the right to own and operate one or more units in the franchise system.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Franchising
Learning Material
Covered in Topic(s)
| Marketing Channels: Delivering Customer Value |