INFO227 B-LG1: Professional Business Competence: Difference between revisions

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(Created page with "{{CourseLearningGoal |Description=Global workers communicate and collaborate with instant messaging, blogs, wikis, and Facebook-like social networks. Businesses communicate w...")
 
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will acquire the key concepts of social media and apply them to standard business
will acquire the key concepts of social media and apply them to standard business
situations.
situations.
|FulfillsBusinessLearningGoal=BLG1: Professional Business Competence
}}
}}

Latest revision as of 10:36, 31 May 2013

Description

Global workers communicate and collaborate with instant messaging, blogs, wikis, and Facebook-like social networks. Businesses communicate with the public via social channels such as CEO blogs, viral marketing, Facebook, Twitter, and Foursquare. Social media is mined by marketing for the latest consumption trends. Marketing campaigns are being driven by social media. New business roles are being created (e.g., community manager). Students will acquire the key concepts of social media and apply them to standard business situations.

Fulfills Business Learning Goal

BLG1: Professional Business Competence