Descriptive Survey & Observation

Learning Concept(s)

Survey Method, Structured Data Collection, Fixed-Alternative Questions, Computer Assisted Telephone Interviewing, Traditional Telephone Interviews, Personal In Home Interviews, Mall Intercept Personal Interviews, Computer Assisted Personal Interviewing, Mail Interviews, Mail Panels, Email Interviews, Hypertext Mark up Language, Sample Control, Sampling Frame, Random Digit Dialing, Random Digit Directory Design, Response Rate, Non Response Bias, Critical Request, Field Force, Perceived Anonymity, Social Desirability, Incidence Rate, Observation, Structured Observation, Unstructured Observation, Natural Observations, Contrived Observations, Personal Observation, Mechanical Observation, Psychogalvanometer, Galvanic Skin Response, Voice Pitch Analysis, Response Latency, Pantry Audit, Content Analysis, Trace Analysis, Mystery Shopping

Covered in Course(s)

MKTG222 - Marketing Research