Primary Data: Difference between revisions
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{{Learning concept | {{Learning concept | ||
|Description=Data originated by the researcher for the specific purpose of addressing the research problem. | |Description=Data originated by the researcher for the specific purpose of addressing the research problem. | ||
Information collected for the specific purpose at hand. | |||
|Wikipedia reference=http://en.wikipedia.org/wiki/Primary_research | |Wikipedia reference=http://en.wikipedia.org/wiki/Primary_research | ||
}} | }} | ||
Latest revision as of 17:19, 9 January 2014
Description
Data originated by the researcher for the specific purpose of addressing the research problem.
Information collected for the specific purpose at hand.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Primary research
Learning Material
Covered in Topic(s)
| Define the Marketing Research Problem |
| Exploratory Design: Secondary data |
| Managing Marketing Information to Gain Customer Insights |