Marketing Channel Design: Difference between revisions
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(Created page with "{{Learning concept |Description=Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and eva...") |
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{{Learning concept | {{Learning concept | ||
|Description=Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them. | |Description=Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them. | ||
|Wikipedia reference=http://en.wikipedia.org/wiki/Distribution_(business)#Channel_design | |||
}} | }} | ||
Latest revision as of 19:52, 13 January 2014
Description
Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Distribution (business)#Channel design
Learning Material
Covered in Topic(s)
| Marketing Channels: Delivering Customer Value |